The Tom Ford Plastic Innovation Prize aims to end plastic pollution
Plastic pollution is one of the greatest threats to our oceans. According to the International Union for Conservation, approximately 14 million tons of plastic end up in the ocean every year. Plastics pose a huge threat to marine life when aquatic organisms ingest or become entangled in the debris, often resulting in injury or death. Plastics also pose a threat to human health. As they move up the food chain, for the first time in history, a recent study has revealed microplastics in human blood.
The focus of the Lonely Whale Foundation is to prevent plastic from entering the ocean. In partnership with fashion designer and director Tom Ford, they launched the TOM FORD Plastic Innovation Award. The competition aims to create scalable, biodegradable alternatives to thin-film plastic polybags. The total purse: 1.2 million dollars.
“What we accomplish together through this competition will catalyze global change across continents, countries and industries that is urgently needed to tackle plastic pollution,” Ford said. “If the ocean is polluted and in danger, then so is the planet and so are we. The impact these brilliant minds and their creations will have on our planet is monumental, bringing us their innovative solutions to make the environment a safer place for generations to come.