Tesco to remove cling film from own-brand drinks multipacks | Article
Tesco will remove the plastic wrap from its own brand drinks multipacks in the coming months, allowing consumers to mix and match individual cans in a multi-buy promotion at the same price as the previous packaged version.
Tesco says it will remove plastic packaging from multipacks of its own-brand drinks, which will be sold individually or as part of a multi-buy promotion at the same value as the previously wrapped multipack. Plastic-wrapped multipacks of four cost £1; cans will now cost 50p individually or £1 for four.
Customers will apparently be able to mix and match drink purchases, including lemonade, cola, beer, soda and tonic water.
Tesco says 12 million pieces of plastic a year will be avoided on all own-brand canned soft drinks, as part of the plastic wrap phase-out. An additional 33 million pieces of plastic would be removed in the fall as the retailer plans to eliminate plastic packaging from multipacks of children’s drinks, energy drinks, water and juice.
Johnny Neville, Head of Packaging Development at Tesco, comments: “Customers are currently focused on getting great value for money, but they still want to use less plastic.
“Not only is this decision great news for the environment, but it will also give customers more choice and flexibility when it comes to soft drinks, at no additional cost. It might even be much cheaper for customers who want a variety of drinks.
“Basically, it’s more choice, same value but less plastic.”
In May 2021, Tesco stopped selling beers and ciders held together by flexible plastic rings and shrink wrap, and now claims the move has helped it save 50 million pieces of plastic a year. The retailer has also removed multipack packaging from its boxes, including branded and own-brand beans, soup and tuna.
As part of its 4Rs strategy – which includes a target to eliminate 5 billion single-use plastic products by 2025 – Tesco has also trialled reusable packaging in partnership with Loop, offering brands such as Coca-Cola , Heinz and Persil in durable packaging that can be returned, washed and refilled. Loop’s trial ended last week, with Tesco saying it had been ‘positively received by customers who have purchased over 80,000 products over two years’ and is now considering feedback to explore future reuse opportunities.