Coca-Cola abandons plastic wrap for cardboard to reduce waste
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Coca-Cola is replacing the plastic wrap on its multipacks of cans in Europe with a new cardboard packaging called KeelClip.
The beverage giant plans to introduce minimalist cardboard packaging from next year in Ireland, the Netherlands and Poland, and rollout to all of its European markets will be completed by 2021.
Coca-Cola European Partners (CCEP) pledged in October to remove unnecessary or difficult-to-recycle plastic from its portfolio.
Coca-Cola worked with Graphic Packaging International – who developed the KeelClip technology – to bring the product to market.
According to the company, which will invest $ 15 million in implementing KeelClip, the move will save around 2,000 tonnes of plastic and 3,000 tonnes of CO2 per year.
“This new type of packaging not only replaces plastic film, but also minimizes the amount of paper and card required”? said Coca-Cola.
“Innovation is a key tenet of our sustainable packaging work and the application of this fully recyclable cardboard KeelClip, which features a top panel that the cans clip into and a central cardboard ‘keel’ – similar to a ship keel – which stabilizes the packaging, is another example of how we are delivering on our commitment to eliminate all unnecessary and hard-to-recycle single-use plastics from our products, ”added Joe Franses, vice president, Sustainable development for Coca-Cola European Partners (CCEP).
This announcement follows Coca-Cola’s designation as the number one plastic polluter in a recent report by an environmental organization Free yourself from plastic.
BRANDED Volume II: Identifying the world’s top corporate plastic polluters, Nestlé and PepsiCo in second and third places.
The organization carried out 484 beach cleanings in more than 50 countries in September, collecting 11,732 pieces of plastic from Coca-Cola products, more than the second, third and fourth worst polluters combined.
“Plastic pollution crisis”
“This report provides more evidence that companies need to do more urgently to address the plastic pollution crisis they have created,” said Von Hernandez, global coordinator of Break Free From Plastic.
“Their continued reliance on single-use plastic packaging results in more disposable plastic being pumped into the environment. Recycling will not solve this problem.
“Unacceptable to us”
Following the publication of the report, a spokesperson for Coca-Cola Recount Interception: “Anytime our packaging ends up in our oceans – or wherever it doesn’t belong – we are unacceptable.
“In partnership with others, we are working to address this critical global problem, both to help turn off the tap on plastic waste entering our oceans and to help clean up existing pollution.”
The spokesperson added that by 2030 he aims to “recover 100 percent of the cans and bottles we use so that none of our packaging ends up as waste and all of our bottles and cans are recycled and reused “.