BEEAH Tandeef raises awareness of the impact of plastic pollution on camels through a new campaign

  • Launch of Race for Life, just days before Dubai’s Executive Council introduces charges for single-use plastic bags in shops in the emirate (July 1)

Dubai, United Arab Emirates: The dangerous impact of plastic on camels is highlighted in a new initiative race for life being launched, just days before Dubai’s Executive Council introduces a fee for single-use plastic bags in shops in the emirate (July 1).

race for life aims to raise public awareness of the effects of irresponsible disposal of plastic by campers and tourists.

As part of the initiative, a powerful concept film is available to view on line which includes representatives of BEEAH Groupthe leading pioneer of sustainable development in the United Arab Emirates, and representatives of Dubai Camel Racing Club, which explain how deadly plastics can be in the ecosystem of camels. The film reminds us of the important role we can all play in making sure we get rid of our own trash and any other potentially harmful debris we see lying around.

Camels are one of the most powerful symbols of UAE heritage and around half of camel deaths in the UAE (1) are because camels are exposed to deadly plastics, much of which finds its way into their ecosystem by being left behind by residents and tourists heading into the desert on camping trips or through litter in general.

BEEAH Tandeef has raised awareness that one in two camels die from plastic consumption in the United Arab Emirates, by entering their own camel in the Dubai Camel Racing Club race, one of the world’s most popular camel races. prestigious in the world.

BEEAH Tandeef’s competing camel immediately caught the attention of everyone present at the race by not running once the race started, and consequently drew attention to the skillful designs and the message on its body which said, ‘My race is against what’s inside me’. The strong message demonstrated the problems with plastic waste and inspired people to act responsibly.

Polybezoar pieces – indigestible material including plastics, litter and salt deposits – weighing up to 53 kg (2) can lodge in a camel’s stomach or digestive tract, forming a stone-like mass that cannot be broken down, leading to choking and starvation, gastrointestinal blockages, sepsis due to increased gut bacteria, dehydration and malnutrition. After a terrible and endless death (3)plastic, which takes 400 years to decompose, remains long after bodies have decomposed.

With global plastic pollution expected to double by 2040 after climbing to 348 million tonnes in 2017 from two million tonnes in 1950, anyone wanting a single-use plastic bag for their purchases from retailers, pharmacies and restaurants in Dubai – including e-commerce deliveries – will have to pay 25 fils ($0.07/£0.05) before a full ban expected in the next two years (4).

The link to the movie ‘Race of Life’ can be viewed here: https://www.youtube.com/watch?v=9i6tju-IQic

  1. 50% of camel deaths in the UAE are due to plastic consumption (https://www.khaleejtimes.com/environment/50-camel-deaths-in-uae-caused-by-plastic-consumption-dubai-executive-council)
  2. Polybezoars found in the stomachs of camels can weigh up to 53 kg (https://www.thenationalnews.com/uae/environment/uae-recycling-hundreds-of-uae-camels-have-died-from-eating-plastic-bags-study-shows-1.1117788)
  3. Harmful impact of plastic pollution (https://earth.org/plastic-pollution-animals/)
  4. Dubai announces new tariff on single-use plastic bags (https://www.khaleejtimes.com/environment/dubai-announces-single-use-bags-charge-to-ban-in-2-years)

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About BEEAH Group

BEEAH Group is the leading sustainability pioneer in the region, with verticals across all sectors, renowned for their groundbreaking environmental innovations and smart solutions for future-ready cities.

https://www.beeahgroup.com/

About the Race for Life Initiative

Beeah, the UAE’s leading sustainability pioneer, has raised awareness that one in two camels die from plastic consumption in the UAE by entering their own camel in the Dubai Camel Racing Club race – one of the most prestigious camel races in the world.

Beeah’s competing camel immediately caught the attention of everyone present at the race by not running once the race started. He stopped motionless surprising the spectators and the commentator. But soon everyone’s surprise turned to shock when they noticed the message carved into the camel’s body. It read: ‘My race is against what’s inside me’, pointing to the plastic litter made around the message using the traditional practice of camel body art. It is a simple haircut given to the camel to enhance its beauty. The same technique was used to highlight an ugly truth.

The waterfall was conceptualized by Leo Burnett Dubai for Beeah to raise awareness that 50% of camels in the UAE die due to plastic consumption. It’s a tragedy that very few people are aware of, and the idea called ‘The Race for Life’ was meant to raise awareness of the effects of irresponsible plastic disposal by campers and tourists.

Aptly named OKLAH, meaning a camel that gobbles up everything it spots, ‘the camel that didn’t run’ has become the talking point of the Dubai Camel Racing Club, attracting more attention than even the winning camels. .

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Bryce K. Locke