Plant-based food brands join forces to fight plastic waste

New York, May 17, 2022 (GLOBE NEWSWIRE) — Plant-based brands from the United States, Canada and the United Kingdom, in partnership with rePurpose Global, the leading global plastics action platform, will unite to tackle the pressing problem of plastic pollution. Together, these brands have eliminated plastic waste equivalent to more than 27 million plastic bags or 3 million plastic bottles from nature.

According to a report by the United Nations Intergovernmental Panel on Climate Change, a plant-based diet has high potential to reduce carbon footprints and help mitigate climate change. The number of plant-based food brands continues to grow, making environmentally friendly eating easier for consumers. Although plant-based brands enable positive progress, their action can be hindered by the use of plastic packaging that is often non-recyclable and ends up in landfills or the oceans. Plastic packaging is the biggest contributor to plastic waste, generating around 141 million tonnes of plastic waste every year.

20 plant-based companies are coming together, in partnership with rePurpose Global, to take immediate action on their plastic waste by reducing plastic in their packaging and supply chains and funding the recovery of nature-related plastic waste through the social enterprise waste from rePurpose, creating additional revenue streams for over 10,000 waste workers and community members across 3 continents.

“As an industry with sustainability built into its core, we need to recognize the unintended consequences of our reliance on single-use plastic. At No Evil Foods, when we couldn’t find more sustainable alternatives to our plastic packaging, we looked for ways to minimize our impact and found rePurpose Global. And in 2020, we became the world’s first Plastic Negative plant brand. I’m very proud of our work together, which has removed over 17,000 pounds of plastic waste from natural ecosystems. I hope this inspires other brands to go beyond just creating plant-based products to create a truly sustainable and just food system,” shared Sadrah Schadel, CEO and co-founder of No Evil Foods.

rePurpose’s Plastic Negative certification is awarded to brands with ambitious plastic reduction commitments in their supply chains that remove at least twice as much plastic waste from nature as they create through their own plastic footprint. Specifically, No Evil Foods funds the recovery of low-value plastic waste through rePurpose’s Anant Pranay impact project in Aurangabad, India, while supporting waste workers working on the project, offering them a living wage to fight plastic pollution.

Sabina Vyas, Senior Director of Impact Strategies at the Plant-Based Foods Association (PDFA), commented: “Many of our members are mission driven and want to use their businesses to have a positive impact on our planet. They are already doing amazing work helping consumers lighten their footprint by making delicious, plant-based foods and sustainable packaging solutions are front and center for our members. We are proud to see No Evil Foods’ leadership in sustainability by committing to be certified Plastic Negative.”

“Of the 5.8 billion metric tons of plastic waste generated globally over the past 70 years, only around 9% has been recycled, with the rest either incinerated, sent to landfill or thrown directly into the environment. time is running out. We live in a plastic epidemic, where there is no single solution. Now more than ever, it is essential that like-minded brands come together and use their collective strength to help fight front against plastic pollution”, pointed out Peter Wang Hjemdahl, director of advocacy and co-founder of rePurpose Global.

To date, 230 brands in 26 countries work with rePurpose Global to measure, reduce and offset their plastic footprint, removing 14 million pounds of plastic from nature each year and positively impacting over 10,000 waste workers and their families. families.

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ABOUT REPURPOSE GLOBAL

rePurpose Global is the world’s leading plastics action platform dedicated to reducing waste, reviving lives and restoring the balance of nature. Through its comprehensive ecosystem of solutions across the value chain, the organization helps individuals and businesses calculate, reduce and offset their plastic footprint, while empowering innovators at the forefront of driving an economy circular.

To date, rePurpose has created change in partnership with hundreds of companies in 26 countries, such as Clorox, AB InBev, Johnson & Johnson, Google and Colgate. On behalf of its global coalition, the organization removes more than 14 million pounds of plastic waste from nature each year and in doing so, positively impacts the lives of more than 10,000 marginalized waste workers and community members. community around the world.


        

Bryce K. Locke