Morrisons launches toilet and kitchen rolls to limit plastic waste

Paper towels and paper towels are two of the most purchased household products in the UK, with 98% and 82% of customers, respectively, putting them in their basket every week. The plastic film used to wrap these products has always been difficult to recycle.

In a statement, Morrisons said: “The paper packaging, which is responsibly sourced and FSC certified, is 100% recyclable to allow customers to easily put it in their curbside collections. Toilet paper and kitchen linens themselves are also made using 100% recycled paper.

“Customers can save money while making eco-friendly choices – as Morrisons jumbo paper towels are just £3 (for a pack of two and toilet rolls at just £3.50 (for a pack By comparison, the high retail prices for some eco-friendly alternative paper-wrapped products can cost as much as £2.80 for a single kitchen towel and £9 for nine rolls of toilet paper.”

Bradford-based Morrisons is also making the production process for these products more sustainable. The new rolls and packaging are produced using 100% renewable energy at local sites in the UK to reduce their carbon footprint.

Leanne Jarrett, Domestic Shopper at Morrisons, said: “Millions of toilet paper and kitchen towels are purchased every day in the UK. So if we can eliminate plastic from these products entirely – and if all customers buy these alternatives – we could save nine tonnes of plastic per year. We’ve priced our new eco-friendly products just a fraction more than our standard products, so customers can make the switch at a lower cost.

Paper towel and paper towel packaging is the latest expansion in sales of plastic-free products from Morrison. It follows a commitment to remove all plastic “bags for life” from all stores nationwide; offering more than 75 lines of fruits and vegetables in bulk; and encouraging customers to bring their own containers to Morrisons Butchers, Seafood and Deli counters.