Coca-Cola introduces innovative cardboard technology to replace plastic film

Plastic pollution has become one of the most pressing issues of the 21st century, with plastic waste becoming almost ubiquitous. He is valued it’s just in 2016, the world produced more than 320 million tonnes of plastic, and that number is expected to double by 2034.

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Plastic waste even ends up in our oceans with 8000000 pieces of plastic pollution every day that pollute our waters and destroy the habitat of hundreds of species. It is now believed that there may be around 5.25 trillion pieces of plastic in the ocean weighing in total up to 269,000 tons.

An innovative solution

It has long been clear that the situation is serious and that something needs to be done, and quickly. Fortunately, Coca-Cola rose to the challenge and has come with an innovative and rather effective solution. The company is replacing its plastic packaging in Europe with new cardboard technology.

This new technology is called the KeelClip and it is a first for the non-alcoholic ready-to-drink (NARTD) industry. This innovative solution is the result of a joint initiative between Coca-Cola and its strategic bottling partners Coca-Cola HBC and Coca-Cola European Partners.

Using KeelClips, Coca-Cola aims to remove all plastic packaging from its multipacks of cans in all markets in the European Union by the end of 2021. The company is optimistic that the movement will save 2000 tons plastic and 3000 tons of CO2 annually.

Sustainable packaging work

“Innovation is a key tenet of our sustainable packaging work and the application of this fully recyclable KeelClip ™ cardboard, which features a top panel that the cans clip into and a central cardboard ‘keel’ – similar to a ship keel – which stabilizes the packaging, is another example of how we are delivering on our commitment to eliminate all unnecessary and hard-to-recycle single-use plastics from our products, ”said Joe Franses, vice president of sustainable development at Coca ‑ Cola European Partners.

We love this green initiative and hope it won’t be too long before other companies take an equally conscious approach to tackling plastic pollution.

Bryce K. Locke